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First American's Roofing and Siding Blog

Storm Damage In La Crosse Wisconsin: How To Protect Your Home, And Where To Get Help

April showcased Tornado and Severe Weather Awareness Week in Wisconsin, and many other Midwest states. Severe weather awareness week allows us to be mindful of summer storms, and ...

May 19th, 2020 BY First American Roofing

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Moisture Shield Decking: Cost, Reviews, and Installation

Decks add space, beauty, and value to your home. Whether you want to create a small deck for entertaining or add a ...
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How to Improve Home Air Quality [Homeowners Guide]

Since we spend so much time in our homes and other indoor spaces, good air quality is essential. While Spring cleaning ...
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How to Eliminate Ice Dams: A Homeowner’s Guide to Ice Dam Prevention

Ice dam removal services can get pricey, but it’s nothing compared to what you’ll pay when the ice dams ...
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Is Composite Decking Hot [Homeowners Patio Guide]

One of the first questions we get asked by homeowners considering installing composite decks and patios is always: is ...
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Best Gutter Guards for Pine Needles [Recommended]

Gutter systems often become riddled with pine needles, shingle grit, and other debris during rainy months, especially ...
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Air Sealing: What Is It and Does It Make a Difference?

Are you considering air sealing your home? If so, you’re probably wondering whether or not it’s even worth it, ...
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Leaf Blaster Pro vs. RainDrop Gutter Guards [Comparison]

Trying to decide between Leaf Blaster Pro vs RainDrop gutter guards? The average homeowner pays over $300 per gutter ...
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5 Best Spray Foam Insulation Contractors in La Crosse

Poorly insulated homes often waste staggering amounts of energy and, thus, money. Many homeowners these days are ...
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10 Best Restaurants in La Crosse, WI [Recommended]

Whether you’re just visiting town on a road trip or local to the area, you can find some of the best food at the ...
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How Much Does Spray Foam Insulation Cost? [Homeowners Guide]

While spray foam insulation may be one of the most expensive insulation options— what you get for the price is a ...
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What to Watch For When Shopping for Homeowners Insurance

It’s a given that homeowner’s insurance is vital if you want to have protection and coverage for when ...
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10 Stylish & Functional Pergola Ideas for Your Outdoor Space

Your patio space at home should be your oasis, your outside paradise, your spot to relax and enjoy the outdoors— ...
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7 Steps for Fast James Hardie Siding Installation

The beauty of new James Hardie® siding isn’t the only reason it’s one of the top choices for homes today. ...
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Open Cell vs. Closed Cell Foam: Which is Best for Your Home

⚡️Insulation Fast Facts: 90% of homes in America are under-insulated. 90% of homes also use fiberglass insulation. ...
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14 Most Popular James Hardie Siding Colors in 2023

Looking for the most popular James Hardie siding colors of 2023? The reputable Modernize Home Services placed James ...
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5 Easy Steps for a Fast LP Smartside Installation: Homeowner’s Guide

LP Smartside installation isn’t as hard as it looks. Considering your home’s siding makes the first ...
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A Pro’s Guide on How to Cut Metal Roofing

Learning how to cut metal roofing isn’t as hard as it might sound. As metal roofing climbs in popularity, you may ...
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Now Hiring Exterior Service Technicians – Apply Here!

First American Roofing and Siding Inc. is expanding our Exterior Services Repairs division! We are looking for a ...
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Residential Sales Representative – Apply Here!

First American Roofing and Siding is an established leader in the exterior residential home remodeling industry in the ...
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How to Roof a House (Safely and Correctly)

Learning how to roof a house is a great way for savvy DIYers to save some money. But, it’s not something that ...
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First American Protects Your Home With The Catch-All Roofing System

When you get your roof replaced, you already have enough to worry about, let alone make sure your home, siding, and ...
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The 5 Most Popular Roof Shingle Colors in 2023

Choosing the color for your roof can be a big decision, and nowadays, there are so many more color options besides grey ...
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How Much Does It Cost To Replace A Clay Roof? (Cost Guide)

One type of roofing that isn’t as popular as asphalt shingles, but has a proven record of being highly durable, ...
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Stone Coated Steel Roofing Cost: Replacement Cost Breakdown for 2023

Thinking about replacing your roof with stone coated steel roofing? If so, that is a great choice! It’s like the ...
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What Is The Longest Lasting Roof? Professional Breakdown of Roof Styles & Materials

Trying to find the longest lasting roof for your home? Not all roofs are created equal. Some can last for decades, ...
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Replacing A Cedar Shake Roof: How Much Does It Cost?

Many people will consider replacing their roof at some point in time. The most common type of roofing material is ...
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9 Types Of Insulation and Which is Best For Your Home

Today we’re talking about a vital component to our home’s performance—insulation! It keeps our homes warm in the ...
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Signs Of Roof Damage To Look For The Next Time You’re On Your Roof

The roof is one of the most essential parts of your home. Not only does it protect all the things inside, but it also ...
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How Much Does an Asphalt Roof Cost: Averages, Cost Factors, and More [2023 Update]

Trying to find the average asphalt roof cost? Asphalt roofs are a popular choice among homeowners because they require ...
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Skylight Installation: A Step By Step Guide For Homeowners

How cool would it be to install a new skylight in your home? You get more natural light, some more fresh air, and they ...
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Roof Replacement Cost: Average Cost of Materials & Installation

​​The first question we get asked by almost every customer for almost any job is how much does the average roof ...
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23 Roof Styles Compared: Pro’s & Con’s List (With Pictures)

We talk endlessly about roofing materials, colors, trends, and cost, but roof style is what really ties all of the ...
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Roofing Tools Every Homeowner Needs For Their DIY Roofing Job

One of the most expensive repairs a homeowner can make to their home is replacing a roof. That is why so many people ...
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Average Membrane Roof Replacement Cost [2023 Guide]

Single-ply membranes are one of the top materials used on commercial roofs, and one of the biggest questions asked is, ...
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F-Wave Synthetic Shingles: A New Standard For Impact Resistant Shingles

F-Wave shingles are a new type of shingle that has innovated the way we think about roofing materials. They are made ...
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How Much Does It Cost To Replace A Rubber Roof In 2023?

A rubber roof is a term broadly applied to most single-ply membrane flat roofs. 99% of the time, rubber roofs are ...
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Roof Leak Repair Tips For Finding And Fixing Your Leaky Roof

As homeowners, you often find great pride in caring for and maintaining your home. And those moments when you can do ...
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5 Commercial Flat Roofing Systems For Your Business (2023 Update)

Commercial buildings need adequate roofing systems to ensure efficiency and to provide a leak-free roof, just like on ...
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How Much Does A Green Roof Replacement Cost In 2023?

Green roofs come with tons of benefits from sustainability, improved insulation, collecting stormwater, and reducing ...
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Home Performance Guide

Home performance is how all the systems in your home work together as a whole. Your heating and cooling, the roof, your ...
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Slate Roof Replacement Cost: How Much, And Is It Worth It?

Slate roofs have been coined the “forever roof” because they can last for over 100 years with little to no ...
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Roofing in the Rain: Is it as Bad of an Idea as it Sounds?

When it comes to executing a roof repair or roof replacement, immense planning has gone into making sure all of the ...
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How to Find a Roof Leak (And Repair It): A Step By Step Guide

Roof leaks are the worst, especially when you suspect you have one but can’t find the source. Unfortunately, ...
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Tile Roof Cost: How Much Does a Tile Roof Replacement Cost In 2023?

Do you have a tile roof or want a tile roof but are worried about the cost? Don’t fret; today, we’re diving ...
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Solar Roof Replacement Cost: A Simple Breakdown For Homeowners

Solar power continues to grow as people and homeowners find more sustainable ways to live to help the environment and ...
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Finding The Best Siding For Your Home: Tips From The Pros

Are you stuck trying to find the best siding for your home? With so many unique options on the market these days to ...
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Now Hiring Siding Technicians I/II/III – Apply Here!

First American Roofing and Siding Inc. is looking to add to our siding crew! Be a part of a company that is well ...
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Ice Dams: What They Are, How They Form, & How to Remove

Are you worried about ice dams damaging your roof? If you live in the Midwest, you’re familiar with ice— but are ...
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How To File A Roof Damage Insurance Claim (The Right Way)

If your roof is damaged, there are a few things you need to know. First, don’t wait for repairs; call a ...
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How Much Does It Cost To Replace A Metal Roof In 2023?

Find yourself needing to replace your roof? You may be feeling overwhelmed with options, or you’ve done your research ...
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Roofing Insurance for Contractors: What Does It Cover And What Do You Need?

As one of the highest risk professions out there, roofers and roofing companies rely quite heavily on insurance. Not ...
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Roof Inspection Guide: Everything Homeowners Need To Know in 2023

Recently, we talked about the real cost of cheap roofing companies and some telltale signs that a contractor isn’t ...
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DIY Siding vs. Hiring A Professional: Consider These Pros and Cons

When it comes to replacing your siding, you may be thinking, “That seems easy enough, I wonder if I could do it ...
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Does Homeowner’s Insurance Go Up After A Claim? What to Expect & How to Mitigate Risk

Many homeowners worry that filing an insurance claim means their homeowner’s insurance premium will go up. While it ...
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Class 4 Shingles: The Making of a Durable and Impact Resistant Roof

Your roof is supposed to protect your home from the elements, so it must be built to withstand even the most severe ...
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Roofing Safety Best Practices to Keep Your Crew Safe

Roofing contractors are exposed to many hazards—the same hazards of any demolition job but at much higher heights. ...
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Roof Replacement: The Ultimate Guide for Homeowners

Getting your roof replaced is a big decision, and there are a lot of things to consider before taking the plunge — ...
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Roof Wind Damage: What to Do if it Happens to You

Strong storms bring a slew of heavy rains, hail, flooding, and strong winds. Sometimes those high winds are strong ...
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12 Roofing Tips For Taking on Your DIY Roofing Project

We always recommend hiring a professional when it comes to working on your roof. Still, if you have the experience and ...
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Office Assistant – Apply Here!

First American Roofing and Siding is an established leader in the exterior residential home remodeling industry in the ...
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Siding Foreman – Apply Here!

First American Roofing and Siding is an established leader in the exterior residential home remodeling industry in the ...
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Matching Siding and Roof Colors: 2023 Home Style Tips From The Pros

Whether you’re getting a new roof, new siding, or both, you want your home to look better than the day you bought it. ...
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A Wisconsin Homeowner’s Guide to Rebates with Focus on Energy®

Focus on Energy® partners with Wisconsin utility companies to promote and encourage people and businesses across the ...
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7 Of The Best Home Insulation Tips, You Need to Know

During the last few weeks, as we’ve been staying at home, are you finding yourself finally getting around to ...
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Reducing Your Carbon Footprint Through an Efficient Home

Today we want to talk about what you can do at home when it comes to reducing your carbon footprint. When it comes to ...
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Hover: Our Virtual Exterior House Design Tool

From our mission of honesty, integrity, and professionalism to working with local community causes, our goal at First ...
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Unbelievably Common Roofing Mistakes & How To Avoid Them

When it comes to roofing replacement and repair, a lot of people think they’re doing what’s best, but really ...
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Storm Damage In La Crosse Wisconsin: How To Protect Your Home, And Where To Get Help

April showcased Tornado and Severe Weather Awareness Week in Wisconsin, and many other Midwest states. Severe weather ...
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Siding/Window Installer – Apply Here

Job Description: First American Roofing and Siding Inc. has an immediate opening on our residential siding crew! Duties ...
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How to Make Your Home More Energy Efficient: Insulation Basics, Home Performance, & Sustainability

Sustainability is all the rage these days. While food brands and clothing companies are often credited as being some of ...
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Winter Roof Leaks: Diagnosing Strange Leaks & How to Fix Them

Winter roof leaks are a harsh reality of living in the midwest. Considering we spend what feels like half of the year ...
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8 Wildly Fun Things To Do In La Crosse Wisconsin Winters

Now that the fun winter holidays are over, we are still looking at a few more months of snow and cold. What are we ...
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What We Look For When Hiring at First American Roofing

In the professional building industry, there are a few key things you should look for when hiring employees, that go ...
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La Crosse Area Builders Association Career Day

The La Crosse Area Builders Association is a nonprofit trade organization made up of 180 members in roles across the ...
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10 Types of Roofing Materials & What is Best for Your Roof

Trying to find the best types of roofing materials for your home? A question we get asked a lot at First American is ...
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4 Best Gutter Guards For Your Home In 2023

Let’s face it, finding the best gutter guards for your home is a pain. Gutter manufacturers all claim they make ...
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How to Prepare your Roof for Winter

When properly installed and insulated, your roof should be able to withstand the elements and keep you and your family ...
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Why We Are a GAF Master Elite®️ Roofer

Today we want to talk about what it means to be a GAF Master Elite®️ roofer, and why we’re proud to be a part ...
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What Is Stone Veneer and Why You Should Use It In Your Home

What Is Stone Veneer? Stone veneer is a form of siding that has the appearance of natural stone. It is made from a ...
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Home Insulation Guide: Everything You Need To Know About Home Insulation

What are the benefits of having a properly insulated home? If your home is properly insulated, you will notice it will ...
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Protecting Your Investment: Home Performance

Your home needs to work as a whole, and issues like ice dams or a moldy ceiling in the bathroom may indicate a bigger ...
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Customer Spotlight: Lynn Lathrop

We really strive to be the best we can be for our clients and their families. We were so happy to hear Lynn Lathrop and ...
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Home Air Sealing: The Insulation Protection Your Home Needs

Does your home have a hard time keeping its heat in the Winter? If so, you’re one of the many homeowners that may ...
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How To Fix Hail Damage: Practical Advice From 7 Seasoned Roofers

Learning how to fix hail damage is easier said than done.  Hail might not always damage your roof, but when it does, ...
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Protecting Your Big Investment: Exterior Repairs

When you are spending money on exterior repairs, or any repairs on your home, you are making a big investment. That ...
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14 Roofing Materials Every Homeowner Should Know About

Whether your roof was damaged in a storm, or it’s just time to replace your old roof, there comes a time where ...
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How to Install Window Flashing Tape & What Happens When You Do It Wrong

If you are like most people you have no idea what window flashing tape is, let alone how to install window flashing ...
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James Hardie Siding: Benefits, Styles, & More

James Hardie siding is one of the most reputable brands in the industry and is as beautiful as it is durable. ...
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Holmen Locker & Meat Market – Good Neighbors Spotlight

Over in La Crosse, we have some GREAT neighbors, and one of them we want to give a major shout out to today. Holmen ...
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Sun Tunnels: The Ultimate Guide For 2023

Sun tunnels are a great option to bring soft, natural light to your home where skylights aren’t practical. They have ...
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What Should You Know if You Get Hail or Wind Damage?

As Dallas stands next to the very full Mississippi River we are reminded of how much rain has fallen this year. Here in ...
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Why We Look at Your Exterior as an Interworking System

At First American Roofing, we are always going to look at your home’s exterior as an extension of the entire ...
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Good Neighbors: ABC Supply

Here at First American Roofing, there is a lot of key players that make our services efficient and high quality.No ...
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Why Roof Intake & Exhaust Vents Matter for Your Roof (2023 Homeowners Guide)

One of the most important services a roofer can provide is tailoring the needs of your home with the materials and ...
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How to do Roof Tear Off and Properly Install Underlayments

Learning how to do roof tear off is an excellent way to save money during a full roof replacement. To have the best ...
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Good Neighbors: La Crosse Area Builders Association

Today we’re highlighting the La Crosse Area Builders Association. Specifically, we’ll talk about what this ...
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11 Types Of Siding Every Homeowner Should Consider + Pros and Cons

When it comes to making sure that your home is strong and has the curb appeal to impress, you must consider your ...
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Ice Dam Removal: Why It’s Important and What’s the Best Way to Do It?

Lately, the winters in the midwest have been quite hectic. We’ve seen record amounts of snow for certain months, ...
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Good Neighbors: Lautz Lassig Custom Builders

Located in West Salem, Lautz Lassig is a fantastic custom home builder in Wisconsin. We’ve worked with them on ...
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Good Neighbors: Audio Video Pros

There are tons of great contractors in the La Crosse area who do fantastic work. At First American, we think it’s ...
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