get roofing services you can count on, with a clear process

Completing Solutions with your Whole Home in Mind
GAF Master Elite® Factory Certified Contractor
25 Year Golden Pledge Workmanship Warranty Available
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Our Process is Simple
With our proven process, most of our roofing jobs can be completed in one day. That means you're able to enjoy the peace of mind of a new roof without the wait.


Asphalt Roofing

Asphalt shingles have been the industry standard for many years, and for good reason. Asphalt shingles are cost-effective and easy to install, maintain, and repair.

Metal Roofing

Metal roofing is a great choice for homeowners looking for longevity. Metal roofs, made from steel, are more durable over time than asphalt, as well as far more weather resistant.

Virtual Design Platform

Invision your new roof before you get started. We can provide a 360-degree view of what your new roof will look like so you make the right decision for your home.

Vaulted Ceiling Insulation

Vaulted ceilings and flat roofs have minimal space for insulation. We remove inadequate fiberglass batt insulation from these areas and replace it with 2-part closed-cell spray foam during a re-roof.

Chimney Removal

Our partnership with local HVAC companies allows us to safely and effectively remove a chimney from your roof to increase the efficiency and aesthetics of your home.

Underlying Repairs

Having your roof repaired the right way is important. If we find issues such as rotten sub-fascia or an unventilated soffit we address them on the spot to ensure a correctly completed project.

Have Confidence that your home is in good hands

GAF Master Elite Contractor

100% Fully Insured and Licensed in WI & MN

25 Year Manufacturer Backed Workmanship Warranty

Ultra Fast Turn Around

Factory Trained and Certified Installers

Friend or Family Member who will "Do it for Cost"

Typical Roofing Contractor

Our materials are the top in class & guaranteed
First American Roofing uses only the finest and most durable roofing materials available, while still striving for the best value products for the homeowners we work with.
If you notice that your roofing is in need of some upkeep or a full replacement, reach out to First American Roofing and Siding and we’ll set up a time to come and assess what needs to be done.
Once we assess the issues, we’ll lay out your options for you and help you find a solution that works best for your home’s needs and your budget.
Construction begins soon after and we’ll work efficiently to ensure that deadlines are met and that your roof is ready by the agreed upon date.
We leave homes just as we found them (other than the new roof of course). Our goal is to leave your property spotless before it’s all said and done.
We’ll check up on your new roof to make sure that everything is working as it should be and that you are content with your home.

roofing repairs without the headaches

We’re dedicated to treating our clients with utmost respect and honesty throughout the entire process. Our process will ensure that you receive clear communication and excellent customer service throughout. Our reputation for excellence and our many 5-star reviews are proof that you’ll always feel valued while working with us.

Proudly Serving Your Community


La Crosse
La Crescent


West Salem

Frequently Asked Questions

What signs indicate that I need to repair my roof?

There are many signs that repair is needed on your roof. Punctures, tears, and excessive wear spots on the shingles are a few of the most common signs. If you suspect a storm damaged your roof, it's best to have a professional inspect your roof since they know what they are looking for.

How often should I replace my roof?

It really depends on the type of roofing you have installed on your house and the damage it has sustained over the years. A general rule of thumb for asphalt shingles is about 15-30 years give or take.

How long does it take to strip and install a new roof?

If you are looking to replace a roof on your own, it may take a couple of days or more depending on your skill level. Most professional teams, however, can quickly strip and replace a roof in one working day.

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Peter Peterson testimonial image

First American Roofing was very professional from start to finish. When my insurance company didn’t want to admit my roof had hail damage, they stepped in and did all the needed work to prove it. Thanks First American!

Peter Peterson
Russ Kathrein testimonial image

First American Roofing and its salesman, Anthony, were excellent. Anthony was on time for all appointments and communicated very well with me throughout the process. He stayed involved and even inspected the job for me taking pictures, as I was out of town during the install. They do top quality work that exceeds all standards. I highly recommend them.

Russ Kathrein

Every member of their amazing team was so professional, personal and attentive to all the details of this whole project. Each and every person I dealt with during this process was completely amazing. I am by no means an expert on any of the things they did but I was completely comfortable with everything they did. I would have them come back for any other project they could do here but I am sure there is nothing else left to do! I love my home again!

Linda Thesing

We met with Mark to determine the type of siding we wanted and appreciated his honesty and no-pressure attitude. They offered the Everlast line, which we ended up going with for its appearance and low maintenance. Zeke and his crew did a great job- high quality work and very clean. We also got the pleasure of meeting with the owner Dallas. He was honest and fair with us and had a genuine concern that the project went well.

Mark Wieser

First American did all they said they would do. They were always available to address any concern. I would recommend 1st American roofing as trustworthy company to do business with.

Rob Lenox

First American Roofing and Siding came out to give us a bid on the day we called them. Coltan answered all of our questions and was very professional. They were able to schedule our house washing in a timely manner. Their work was excellent. We would recommend them to you.

Roberta Haugen

I recommend working with Paul Lentz. He is very helpful and nice. Our roof looks great. They had affordable pricing as well.

Jenna Sanchez

Thanks to everyone at First American Roofing for a job well done! They are highly professional, fair priced, promised us high quality product and workmanship, and kept that promise. We highly recommend them.

Randall Urich

Very professional from start to finish. You know exactly what they are doing and why. Cleanup is meticulous. I would definitely use them in the future but I’m not sure I can outlive the guarantee.

Richard Seeks

Dallas and crew do a great job! So glad we used them when we built our house. Everything was done to perfection and has held up through some big storms over the past 2 years

I would recommend them to anyone!

Landon Harger

I am so relieved to have found a roofing company that was professional, friendly and thorough. Not only do I have an excellent quality roof, but it was also at the fairest price. First American really has an efficient system in place! They even have an excellent vinyl washing system that made my whole yard fence like new in no time. I will trust them again with my next home.


Communication is key in our busy world, Dallas and his crew were always respectful of our time and getting back to us to let us know what was happening. First American helped us not only choose the products that were best for us and fit our budget, but they also worked along with our insurance company (thank you Josh) as this was a weather-related claim. We had a few unforeseen issues, they worked through it with us and the end result is we now have a beautiful home and we are excited about the end product!

Wendy Jiracek Pertzsch

Recently had my 1980 leaking “skylights” replaced by first American roofing and siding. I was extremely impressed!! The estimate process was very professional and effortless with all the products they had to choose from. Expert advice on which application would fit my project the best with knowledge and experience to back it up. The crews were prompt, clean and respectful of the property, not under construction as well !! I could not be more satisfied!

Kevin Olson

First American does a great job! Recently had them out to look at one of our windows that was leaking cold air into the house. They fixed the problem right away and now no more cold air! The quick response was greatly appreciated with the recent weather we have been having! Thank you Mike for getting your service guys out here right away!

Kathy Koehn Leis

First American Roofing and Siding provided great service from beginning to end. The GAF shingle quality is outstanding and we felt comfortable knowing our investment was a wise one. We were so confident in their workmanship that we recommended them to our son’s family for their new roof. For us, it wasn’t just about our house it was about our home.

Dianne Volden

I have to say I was incredibly impressed with the team First American sent out to remove our ice dams. From the time the men arrived to the time they left, I saw hard work, professionalism and honesty. These are definitely qualities I look for in a company who is to be working on my home. I will definitely think about using First American again should I need any future work done!

Damian Stanton

Was very impressed. Known damage to the roof sheathing was replaced, rotted soffit replaced. Workers did a good job cleaning up and respecting property. Supervisor came the next day and only found a handful of debris they missed.

Larry Messerly

So glad we found First American for our siding needs. The crew was extremely professional and detailed. Site was always clean and picked up after each day. They encountered a couple issues on our home upon tear off and resolved them nicely before putting on new siding. Would highly recommend!

Becky Hamit

I called 4 different roofers to replace a broken roof vent. First American was very responsive and got the job done quickly. I am very happy with your service.

Denise Payne – La Crosse, MN

I love this company. They do great work and I really enjoyed working with Dallas Werner. I highly recommend First American Roofing and Siding They are timely, neat, professional and do excellent work. I would highly recommend them for your roofing and siding needs. I absolutely love my new roof and am fortunate to have found them to replace my roof.

Roger Burrows

Mark came to our house and was very knowledgeable when explaining the issues for our roof and what they would offer. He offered 3 different options and took the time to explain everything to us so we understood what was going to happen. The project only took 2 days and the roofing team even worked while it was raining to make sure the roof got completed.  Everyone that I interacted with including Mark, Andrew, Scott and Ruben’s team were very professional and we will be going back for additional house projects.

Bree Bushman-Lee