Providing Premium Roofing Services in Wisconsin & Minnesota
Quality Roofing, Total Protection, Complete Peace of Mind.
At First American, we believe a job well done speaks louder than any sales pitch. That’s why we keep things simple: no gimmicks — just expert craftsmanship, a clear process, and beautiful, lasting results. Whether it’s roofing, siding, or storm repair, homeowners across Wisconsin and Minnesota trust us to protect and elevate their homes, one project at a time.
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Offering Free Comprehensive Estimates
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Licensed & Insured
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Serving the Coulee Region since 2005
Let’s Get Started Today!
Roofing, Siding, Storm Damage & More!
Our Reliable Services
Diana L.
“We thank everyone that was involved, from the first phone call to the final walk through, and couldn't ask for a better outcome! IT. IS. BEAUTIFUL! We wish we could leave more than a 5 star review as 5 stars seems so much less than what this company and employees stand for and deserve!”
Full-Service Home Exterior Experts
We Don't Cut Corners (Only Siding & Gutters)
With over 20 years of industry experience under our belt, we know that being a one-trick pony won’t get you very far. Our team at First American offers way more than just roofing services alone. From elegant siding upgrades to custom-cut gutters, we’re a contractor who is here to see you through every stage of your home. We’re passionate about offering our clients education and guidance on all of the options that are available to them. Pair that with our commitment to using quality products from industry-trusted brands like GAF, and the results speak for themselves. Don’t settle for teams who settle. Instead, give us a call and fix your home the First American way!
Get to Know Our TeamOur Process
How First American Works
“Here for questions at every step!”
Jim H. // Sales Representative
Reach Out To Us
Call us or fill out our online form to get in touch with our customer service team.
Let’s Have a Look
We’ll schedule an inspection at your convenience, carefully reviewing any concerns.
Your Free Estimate
Our estimates are accurate and reliable, letting you plan ahead for your upcoming investment.
The Project Begins
Our fully licensed team will get to work! Cleanliness is a priority & our breathable Whole Home Defense System carefully protects your property.
Final Checks
We’ll make sure that your home exterior is fully finished, cleaned, & better than how we found it.
Our Core Values
Family Values, First-Rate Roofing & A Little Bit of Fun
At First American, we run our business like we run our life: with a commitment to being the best we can be for ourselves and the people around us. For us, that means creating a set of core values that reflects the type of people we want to show up as every single day. You can count on us to bring the perfect blend of professionalism, perfectionism, and personality to every job we do. After all, we're more than just a family-owned business. We're your neighbors, friends, and community builders!
Intentional
We approach tasks with purpose and precision
Grateful
We appreciate teamwork and opportunities for growth.
Proactive
We anticipate challenges and solve them before they impact the project.
Genuine
We always act with honesty and transparency in every interaction
Dependable
Count on us to deliver reliable, consistent performance.
Our High-Quality Work
Check Out Our Roofs In The Wild
A Reputation We Worked For
There’s no shortage of roofing companies out there. But when we opened our doors in 2005, we knew that here at First American, we were going to do things a little differently. We decided to create a business that built relationships first and profits second. Since then, we’ve built a reputation for excellence on both a local and national scale. And while we’re no slouch when it comes to shingles, we believe that our true success comes from treating you the way we would want to be treated by a home service provider. That’s why we are committed to the principles of honesty, integrity, and professionalism in everything we do.
Meet Our Team of Professionals
GAF Master Elite® Certified
Trusted by the Nation’s #1 Roofing Manufacturer
Only 2% of roofers nationwide earn GAF Master Elite® status — and First American is proud to be one of them. This elite certification means our team has been factory-trained to install your roof with absolute precision, backed by the strongest warranties in the industry. When you choose us, you’re getting top-tier craftsmanship, premium materials, and a team who never stops working towards being better than the rest.
Schedule an Inspection
Based in Onalaska, WI
Serving the Midwest With Pride
Located in the heart of Onalaska, we are dedicated to providing top-notch services to our community. We take great pride in enhancing the safety and beauty of Wisconsin & Minnesotan homes, one roof at a time.
FAQs
Frequently Asked Questions
Why should I choose First American Roofing & Siding?
First American is a team that is focused on meeting your needs from start to finish. We offer a wide range of home exterior services including residential and commercial roofing, siding, gutters, and skylights.
Do you offer financing?
Yes, we do. Visit our financing page to learn more!
Do you have any special certifications?
We have earned both Master Elite and President’s Club status through GAF.
Do you offer free estimates?
We do! Contact us today to set up your consultation.
What materials do you install?
We focus primarily on asphalt shingle and metal roof installations. Looking for something else? Reach out to our team members today to see what we can do!
Areas We Serve
Proudly Serving WI & MN Communities
At First American, we’re proud to serve homeowners throughout the Coulee Region and beyond! With boots-on-the-ground crews and a reputation built on trust, we deliver expert roofing and exterior solutions tailored to the needs of local homeowners.
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