Locally + veteran owned since 2005
Experienced in insurance restoration work
GAF Lifetime Roofing System + Systems Plus Warranty
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When a storm hits, every minute counts

The team at First American Roofing is dedicated to helping you get your home back to normal with our quick and easy process. We are experienced in insurance restoration work and in almost all cases, the only cost you will pay is your deductible.

We have a long term mindset and value building and maintaining our relationship with you. It’s important to us for you to get the very best end result for your home. We’re a Onalaska based contractor and are here to stay.

Backed by GAF Lifetime Roofing System and Systems Plus Warranty

We care more about your repairs than profit. That is why we always use the GAF Lifetime Roofing System and Systems Plus warranty at a minimum on all storm restoration roofing projects.

For siding, gutter, garage doors, and other related damage, we refuse to take shortcuts and our process ensures you get a quality outcome that will last.

Check out our easy process of getting started below.

Step 1: Contact
If severe weather has hit your area and you'd like your home inspected for hail or any other storm damage, contact us right away.
Step 2: File a Claim with Your Insurance
Based on damages we see on your property, we will let you know if you should file a claim with your insurance.
Step 3: We'll help guide you through our process
Whether it's repair, replacement or anything in between, we will guide you through our proven process that provides quality and long-lasting results. We will get started as soon as possible!

In the Event of Catastrophic Storm Damage

Some things to note regarding catastrophic weather events and insurance claims. If storm damage is considered a catastrophe, this means the insurance companies have received more claims than they have local adjusters. Catastrophe adjusters, or field adjusters, from around the country will come to help local adjusters get through mass amounts of estimates. These CAT adjusters will give you an estimate that is likely 30-40% lower than what it actually is to get the ball rolling on filing your claim. Expect a more detailed and thorough estimate when we inspect your property. If the adjusters beat us to it, simply let us know that the insurance adjusters have already been to your property and given you an estimate. We will compare their estimate to ours when we do our assessment and ensure that you get the coverage you need to fix your home. 

Note that you will only have to pay your deductible plus any upgrades in materials. Be cautious of companies offering to pay deductibles, as this is illegal and generally results in a reduction of quality.

Proudly Serving Your Community


La Crosse
La Crescent

Buffalo City

Frequently Asked Questions

How soon after a storm can First American assess the damage?

We know this is a stressful time so we try our best to make it to all our storm damage calls as soon as possible. If you are experiencing leaks as a result of the damage, please let us know. Check out this guide with many more tips if you've been affected by Storm Damage in the La Crosse area, or around the midwest.

What types of storm damage do you help with?

We help repair a wide range of damages including hail and wind damage to your roof, siding, gutters, garage doors, and more.

What should I be cautious about?

Oftentimes, when severe weather hits, storm chasers will come to the area and knock on doors offering estimates and repair. Be wary of these storm chasers, they are often from out of town, and just here to make a quick buck. Watch out for contractors offering special deals or offering to cover your deductible. They will end up cutting corners elsewhere and not provide the high-quality materials or service that we guarantee. Don’t sign any paperwork they give you, and wait for First American to email you back.

What warranties do you offer?

Warranties vary per project, but we always use the GAF Lifetime Roofing System and Systems Plus Warranty at a minimum on all roofing projects.

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Peter Peterson testimonial image

Peter Peterson

First American Roofing was very professional from start to finish. When my insurance company didn’t want to admit my roof had hail damage, they stepped in and did all the needed work to prove it. Thanks First American!

Russ Kathrein testimonial image

Russ Kathrein

First American Roofing and its salesman, Anthony, were excellent. Anthony was on time for all appointments and communicated very well with me throughout the process. He stayed involved and even inspected the job for me taking pictures, as I was out of town during the install. They do top quality work that exceeds all standards. I highly recommend them.


Linda Thesing

Every member of their amazing team was so professional, personal and attentive to all the details of this whole project. Each and every person I dealt with during this process was completely amazing. I am by no means an expert on any of the things they did but I was completely comfortable with everything they did. I would have them come back for any other project they could do here but I am sure there is nothing else left to do! I love my home again!


Mark Wieser

We met with Mark to determine the type of siding we wanted and appreciated his honesty and no-pressure attitude. They offered the Everlast line, which we ended up going with for its appearance and low maintenance. Zeke and his crew did a great job- high quality work and very clean. We also got the pleasure of meeting with the owner Dallas. He was honest and fair with us and had a genuine concern that the project went well.


Rob Lenox

First American did all they said they would do. They were always available to address any concern. I would recommend 1st American roofing as trustworthy company to do business with.


Roberta Haugen

First American Roofing and Siding came out to give us a bid on the day we called them. Coltan answered all of our questions and was very professional. They were able to schedule our house washing in a timely manner. Their work was excellent. We would recommend them to you.


Jenna Sanchez

I recommend working with Paul Lentz. He is very helpful and nice. Our roof looks great. They had affordable pricing as well.


Randall Urich

Thanks to everyone at First American Roofing for a job well done! They are highly professional, fair priced, promised us high quality product and workmanship, and kept that promise. We highly recommend them.


Richard Seeks

Very professional from start to finish. You know exactly what they are doing and why. Cleanup is meticulous. I would definitely use them in the future but I’m not sure I can outlive the guarantee.



I am so relieved to have found a roofing company that was professional, friendly and thorough. Not only do I have an excellent quality roof, but it was also at the fairest price. First American really has an efficient system in place! They even have an excellent vinyl washing system that made my whole yard fence like new in no time. I will trust them again with my next home.


Damian Stanton

I have to say I was incredibly impressed with the team First American sent out to remove our ice dams. From the time the men arrived to the time they left, I saw hard work, professionalism and honesty. These are definitely qualities I look for in a company who is to be working on my home. I will definitely think about using First American again should I need any future work done!


Larry Messerly

Was very impressed. Known damage to the roof sheathing was replaced, rotted soffit replaced. Workers did a good job cleaning up and respecting property. Supervisor came the next day and only found a handful of debris they missed.


Becky Hamit

So glad we found First American for our siding needs. The crew was extremely professional and detailed. Site was always clean and picked up after each day. They encountered a couple issues on our home upon tear off and resolved them nicely before putting on new siding. Would highly recommend!


Bree Bushman-Lee

Mark came to our house and was very knowledgeable when explaining the issues for our roof and what they would offer. He offered 3 different options and took the time to explain everything to us so we understood what was going to happen. The project only took 2 days and the roofing team even worked while it was raining to make sure the roof got completed.  Everyone that I interacted with including Mark, Andrew, Scott and Ruben’s team were very professional and we will be going back for additional house projects.