get siding services you can count on, with a clear process

Ultra-fast Turn Around Time
Factory Trained and Certified Installers
Whole House Approach
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Our Process Is Simple
Whether it's time for new siding, you've had storm damage, or you're simply looking to upgrade the exterior of your home turn to First American Roofing and Siding to help bring your vision to life. Our proven process combines years of experience, and our dedication to our client's satisfaction to guarantee a result you and your family will love for years to come.

Our Full Siding Capabilities


If you need your siding replaced, we can help! From start to finish, our team will provide you with a high-quality product, installed by only the best craftsmen.


Siding can become damaged in storms, or even just worn out over time. Damaged or rotten siding needs to be repaired to prevent further issues. Our small projects division can assess the damage and repair almost any type of siding.


Proper insulation helps to keep your home more comfortable while reducing your energy usage. The best time to insulate your home's exterior walls is during re-siding.


For every roofing and siding project, we use a virtual design tool to show you exactly what the project will look like when it’s finished. This tool will definitely help give you peace of mind.


Stone veneer adds unmatched curb appeal to your home, and has the highest return-on-investment of any remodeling project, at 95.6%.


With our team of expert craftsmen, we can install a variety of different design elements, including Shakes & Board and Batten Siding.

Have Confidence that your home is in good hands

Factory Trained and Certified Employees

Fully Insured and Licensed in WI & MN

Strong & Reliable Workmanship Coverage

Prompt and Professional Turn Around Time

Highly Trained Crew to Fix Unexpected Problems

Friend or Family Member who can "Do It for Cost"

Run of the Mill Carpenter

We hand select materials so you can trust the results
Siding is one the most important investments that you will make when it comes to your home. We work with a variety of products and materials to help you create a home you love, within your budget.
If your siding isn’t up to the standard that you want, then give us a call we’ll set up and time to meet at your house and give you an estimate.
Virtual Home Remodeler software used on every siding project, so you can see what the finished project could look like before the first nail is driven.
Once we begin construction, we’ll work diligently to ensure that we hit the deadlines that we set. Most siding projects are completed in only 7-10 days.
Leave it better than you found it. That’s our mantra when it comes to cleaning up after construction. We’ll leave your property spotless, including the landscaping you've worked hard to maintain.
The crew foreman conducts a final walk through with you before we leave to ensure complete customer satisfaction.

siding Installation without the headaches

Whether you are looking for a more economical option or something to add unmatched curb appeal, trust the experts at First American Roofing and Siding to help you in the process.

Proudly Serving Your Community

La Crescent

La Crosse



Proudly Serving Your Community

First American is proud to offer premium siding services to:

La Crosse, La Crescent, Onalaska, Winona, and the surrounding area!

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Peter Peterson testimonial image

First American Roofing was very professional from start to finish. When my insurance company didn’t want to admit my roof had hail damage, they stepped in and did all the needed work to prove it. Thanks First American!

Peter Peterson
Russ Kathrein testimonial image

First American Roofing and its salesman, Anthony, were excellent. Anthony was on time for all appointments and communicated very well with me throughout the process. He stayed involved and even inspected the job for me taking pictures, as I was out of town during the install. They do top quality work that exceeds all standards. I highly recommend them.

Russ Kathrein

Every member of their amazing team was so professional, personal and attentive to all the details of this whole project. Each and every person I dealt with during this process was completely amazing. I am by no means an expert on any of the things they did but I was completely comfortable with everything they did. I would have them come back for any other project they could do here but I am sure there is nothing else left to do! I love my home again!

Linda Thesing

We met with Mark to determine the type of siding we wanted and appreciated his honesty and no-pressure attitude. They offered the Everlast line, which we ended up going with for its appearance and low maintenance. Zeke and his crew did a great job- high quality work and very clean. We also got the pleasure of meeting with the owner Dallas. He was honest and fair with us and had a genuine concern that the project went well.

Mark Wieser

First American did all they said they would do. They were always available to address any concern. I would recommend 1st American roofing as trustworthy company to do business with.

Rob Lenox

First American Roofing and Siding came out to give us a bid on the day we called them. Coltan answered all of our questions and was very professional. They were able to schedule our house washing in a timely manner. Their work was excellent. We would recommend them to you.

Roberta Haugen

I recommend working with Paul Lentz. He is very helpful and nice. Our roof looks great. They had affordable pricing as well.

Jenna Sanchez

Thanks to everyone at First American Roofing for a job well done! They are highly professional, fair priced, promised us high quality product and workmanship, and kept that promise. We highly recommend them.

Randall Urich

Very professional from start to finish. You know exactly what they are doing and why. Cleanup is meticulous. I would definitely use them in the future but I’m not sure I can outlive the guarantee.

Richard Seeks

Dallas and crew do a great job! So glad we used them when we built our house. Everything was done to perfection and has held up through some big storms over the past 2 years

I would recommend them to anyone!

Landon Harger

I am so relieved to have found a roofing company that was professional, friendly and thorough. Not only do I have an excellent quality roof, but it was also at the fairest price. First American really has an efficient system in place! They even have an excellent vinyl washing system that made my whole yard fence like new in no time. I will trust them again with my next home.


Communication is key in our busy world, Dallas and his crew were always respectful of our time and getting back to us to let us know what was happening. First American helped us not only choose the products that were best for us and fit our budget, but they also worked along with our insurance company (thank you Josh) as this was a weather-related claim. We had a few unforeseen issues, they worked through it with us and the end result is we now have a beautiful home and we are excited about the end product!

Wendy Jiracek Pertzsch

Recently had my 1980 leaking “skylights” replaced by first American roofing and siding. I was extremely impressed!! The estimate process was very professional and effortless with all the products they had to choose from. Expert advice on which application would fit my project the best with knowledge and experience to back it up. The crews were prompt, clean and respectful of the property, not under construction as well !! I could not be more satisfied!

Kevin Olson

First American does a great job! Recently had them out to look at one of our windows that was leaking cold air into the house. They fixed the problem right away and now no more cold air! The quick response was greatly appreciated with the recent weather we have been having! Thank you Mike for getting your service guys out here right away!

Kathy Koehn Leis

First American Roofing and Siding provided great service from beginning to end. The GAF shingle quality is outstanding and we felt comfortable knowing our investment was a wise one. We were so confident in their workmanship that we recommended them to our son’s family for their new roof. For us, it wasn’t just about our house it was about our home.

Dianne Volden

I have to say I was incredibly impressed with the team First American sent out to remove our ice dams. From the time the men arrived to the time they left, I saw hard work, professionalism and honesty. These are definitely qualities I look for in a company who is to be working on my home. I will definitely think about using First American again should I need any future work done!

Damian Stanton

Was very impressed. Known damage to the roof sheathing was replaced, rotted soffit replaced. Workers did a good job cleaning up and respecting property. Supervisor came the next day and only found a handful of debris they missed.

Larry Messerly

So glad we found First American for our siding needs. The crew was extremely professional and detailed. Site was always clean and picked up after each day. They encountered a couple issues on our home upon tear off and resolved them nicely before putting on new siding. Would highly recommend!

Becky Hamit

I called 4 different roofers to replace a broken roof vent. First American was very responsive and got the job done quickly. I am very happy with your service.

Denise Payne – La Crosse, MN

I love this company. They do great work and I really enjoyed working with Dallas Werner. I highly recommend First American Roofing and Siding They are timely, neat, professional and do excellent work. I would highly recommend them for your roofing and siding needs. I absolutely love my new roof and am fortunate to have found them to replace my roof.

Roger Burrows

Mark came to our house and was very knowledgeable when explaining the issues for our roof and what they would offer. He offered 3 different options and took the time to explain everything to us so we understood what was going to happen. The project only took 2 days and the roofing team even worked while it was raining to make sure the roof got completed.  Everyone that I interacted with including Mark, Andrew, Scott and Ruben’s team were very professional and we will be going back for additional house projects.

Bree Bushman-Lee

Frequently Asked Questions

What signs indicate that I need to replace the siding on my home?

Signs of wear and tear on your siding will vary depending on the material your siding is made of. For starters, cracking, fading, and any punctures are sure signs you should have your siding replaced.

How often should I replace the siding on my home?

This is entirely dependant upon the material of the siding, how well it has been maintained, and the conditions it has been subject to. If you suspect your siding needs to be replaced we recommend having your home inspected by a professional, who will be able to answer your questions.

How long does it take to replace the siding on a home?

Depending on how large your home is, professionals should be able to replace your home's siding in about 10-12 days. If the siding needs to be painting, you should budget in an additional five days.