Our Mission Statement

Since First American Roofing & Siding was founded in 2005, we have been guided by these three core principles:


We will always be honest in all transactions. We will never overbid a job or try to sell you something that you don’t need. Honesty in everything, because it is the foundation of any long-term business relationship.


You can depend on the First American Roofing team to do our best work, day in and day out. Any job we undertake will be completed to the best of our ability.


Our crews are always polite, professional and punctual. We only hire the best because we know that each and every team member reflects on the entire company. We also communicate with you every step of the way, from your first estimate to the day we clean up after the job is done.

Meet the First American Roofing and Siding Team

Doug Werner

Founder 1957-2010

Doug and his wife Gretchen built First American Roofing and Siding on the solid principles of honesty, integrity, and professionalism. Having been in the construction industry for over 20 years, they saw a desperate need in the coulee region for property owners to have a roofing and siding contractor that they could trust. In 2005, they devoted themselves to the pursuit of this vision.

Dallas Werner

Owner / President

Dallas is the son of Doug and Gretchen Werner, the founders of First American Roofing and Siding. At a young age, he started learning about the construction industry with his father. During his senior year at Holmen High School, Dallas joined the Wisconsin National Guard as a Combat Engineer with the 32nd Engineer Company. After returning from basic and advanced individual training, he continued his education at Western Technical College in the marketing program.

Upon returning from a second deployment to Iraq, Dallas came back to the family business, working in sales and management. When his father, Doug passed away in September of 2010, Dallas stepped in to fill his shoes. First American Roofing and Siding continues to operate under the same values and integrity that Doug instilled in the business. Dallas takes personal interest in every project, often serving as project manager.

Amy Werner

Corporate Secretary / Office Manager

Amy officially joined the First American Roofing and Siding team in 2015. Amy has degree in Marketing and Economics from the University of Wisconsin – La Crosse and over three years’ experience as a Contract Administrator with a large design-build firm. She brings professionalism, organization, innovation and efficiency to the marketing and financial side of the operations at First American Roofing and Siding.

Dallas and Amy wed in 2014 and live on a small hobby farm in Holmen. When they are not working, they enjoy spending time together outside; fishing, riding motorcycle and road biking.



Ellie is a Fox Red Labrador Retriever born in 2013. She is the official greeter at First American Roofing and Siding and keeps the office clean by recycling the cardboard. She enjoys riding along with her Dad, Dallas, chewing on bones and chasing butterflies in her sleep.


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