La Crosse's Local Roofing Company

First American Roofing is proud to be La Crosse's local roofing company, offering top-tier roofing services fitted for those in our community. Our skilled team of contractors delivers reliable, high-quality roofing solutions. Whether you're facing damage or looking to upgrade, trust First American for exceptional service and lasting results.

High-Quality Results On Time and On Budget

GAF Master Elite® Certified Contractors

Roofs Protected By a Lifetime Warranty on Material Defects

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DENISE PAYNE

"I called 4 different roofers to replace a broken roof vent. First American was very responsive and got the job done quickly. I am very happy with the service."

Hover: Our Exterior Design Tool

When it's time for a refresh to your home's exterior, the team at First American is dedicated to being your partner in the design ...

Skylights & Solar Tunnels

Skylights let the warmth and beauty of the sun into your home. And reflective sun tunnels (a.k.a. solar tubes) are becoming ...

Gutter Guard Installation & Selection

Gutters are a vital part of your home. Trust the team at First American Roofing for professional installation that’s meant to ...

Repairs

From leaks to damaged shingles to holes in siding (and everything in between), we are fully equipped to handle all of your roof ...

Reliable Roofing Solutions Using Best in Class Materials

Strong roofs are critical to keeping you and your home safe—especially in areas prone to severe weather and harsh winters. At First American Roofing, we use only the finest and best roofing materials available. From our premium GAF Shingles to our high-performance DECRA Metal Roofing, you can rest assured that your new roof is going to be the top-tier roof in the neighborhood. You will be cool in the summers, warm in the winters, and safe from strong winds and hail. For a premium roof you can count on, call First American Roofing.

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Quality Roofing Experts You Can Rely On in La Crosse, WI

Since our inception, our team has been guided by three important core principles: Honesty, Integrity, and Professionalism. By following these principles each and every day, we become better people and better contractors. Working with honesty and integrity means we will never overbid or try to sell you any services beyond what you need to complete your repairs. We will do our very best work at each job. We will be polite, professional, and punctual, treating your home with the respect it deserves. And in the end, we’ll provide you with a long-lasting solution you can be proud of.

Peter Peterson

First American Roofing was very professional from start to finish. When my insurance company didn’t want to admit my roof had hail damage, they stepped in and did all the needed work to prove it. Thanks First American!

Russ Kathrein

First American Roofing and its salesman, Anthony, were excellent. Anthony was on time for all appointments and communicated very well with me throughout the process. He stayed involved and even inspected the job for me taking pictures, as I was out of town during the install. They do top quality work that exceeds all standards. I highly recommend them.

Linda Thesing

Every member of their amazing team was so professional, personal and attentive to all the details of this whole project. Each and every person I dealt with during this process was completely amazing. I am by no means an expert on any of the things they did but I was completely comfortable with everything they did. I would have them come back for any other project they could do here but I am sure there is nothing else left to do! I love my home again!

Mark Wieser

We met with Mark to determine the type of siding we wanted and appreciated his honesty and no-pressure attitude. They offered the Everlast line, which we ended up going with for its appearance and low maintenance. Zeke and his crew did a great job- high quality work and very clean. We also got the pleasure of meeting with the owner Dallas. He was honest and fair with us and had a genuine concern that the project went well.

Rob Lenox

First American did all they said they would do. They were always available to address any concern. I would recommend 1st American roofing as trustworthy company to do business with.

Roberta Haugen

First American Roofing and Siding came out to give us a bid on the day we called them. Coltan answered all of our questions and was very professional. They were able to schedule our house washing in a timely manner. Their work was excellent. We would recommend them to you.

Jenna Sanchez

I recommend working with Paul Lentz. He is very helpful and nice. Our roof looks great. They had affordable pricing as well.

Randall Urich

Thanks to everyone at First American Roofing for a job well done! They are highly professional, fair priced, promised us high quality product and workmanship, and kept that promise. We highly recommend them.

Richard Seeks

Very professional from start to finish. You know exactly what they are doing and why. Cleanup is meticulous. I would definitely use them in the future but I’m not sure I can outlive the guarantee.

Landon Harger

Dallas and crew do a great job! So glad we used them when we built our house. Everything was done to perfection and has held up through some big storms over the past 2 years

I would recommend them to anyone!

Michelle

I am so relieved to have found a roofing company that was professional, friendly and thorough. Not only do I have an excellent quality roof, but it was also at the fairest price. First American really has an efficient system in place! They even have an excellent vinyl washing system that made my whole yard fence like new in no time. I will trust them again with my next home.

Wendy Jiracek Pertzsch

Communication is key in our busy world, Dallas and his crew were always respectful of our time and getting back to us to let us know what was happening. First American helped us not only choose the products that were best for us and fit our budget, but they also worked along with our insurance company (thank you Josh) as this was a weather-related claim. We had a few unforeseen issues, they worked through it with us and the end result is we now have a beautiful home and we are excited about the end product!

Kevin Olson

Recently had my 1980 leaking “skylights” replaced by first American roofing and siding. I was extremely impressed!! The estimate process was very professional and effortless with all the products they had to choose from. Expert advice on which application would fit my project the best with knowledge and experience to back it up. The crews were prompt, clean and respectful of the property, not under construction as well !! I could not be more satisfied!

Kathy Koehn Leis

First American does a great job! Recently had them out to look at one of our windows that was leaking cold air into the house. They fixed the problem right away and now no more cold air! The quick response was greatly appreciated with the recent weather we have been having! Thank you Mike for getting your service guys out here right away!

Dianne Volden

First American Roofing and Siding provided great service from beginning to end. The GAF shingle quality is outstanding and we felt comfortable knowing our investment was a wise one. We were so confident in their workmanship that we recommended them to our son’s family for their new roof. For us, it wasn’t just about our house it was about our home.

Damian Stanton

I have to say I was incredibly impressed with the team First American sent out to remove our ice dams. From the time the men arrived to the time they left, I saw hard work, professionalism and honesty. These are definitely qualities I look for in a company who is to be working on my home. I will definitely think about using First American again should I need any future work done!

Larry Messerly

Was very impressed. Known damage to the roof sheathing was replaced, rotted soffit replaced. Workers did a good job cleaning up and respecting property. Supervisor came the next day and only found a handful of debris they missed.

Becky Hamit

So glad we found First American for our siding needs. The crew was extremely professional and detailed. Site was always clean and picked up after each day. They encountered a couple issues on our home upon tear off and resolved them nicely before putting on new siding. Would highly recommend!

Denise Payne – La Crosse, MN

I called 4 different roofers to replace a broken roof vent. First American was very responsive and got the job done quickly. I am very happy with your service.

Roger Burrows

I love this company. They do great work and I really enjoyed working with Dallas Werner. I highly recommend First American Roofing and Siding They are timely, neat, professional and do excellent work. I would highly recommend them for your roofing and siding needs. I absolutely love my new roof and am fortunate to have found them to replace my roof.

Bree Bushman-Lee

Mark came to our house and was very knowledgeable when explaining the issues for our roof and what they would offer. He offered 3 different options and took the time to explain everything to us so we understood what was going to happen. The project only took 2 days and the roofing team even worked while it was raining to make sure the roof got completed. Everyone that I interacted with including Mark, Andrew, Scott and Ruben’s team were very professional and we will be going back for additional house projects.