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Completed in less than 1 day
5 year roof cleaning warranty
Destroys bacteria without high pressure water
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  • *Roof Repair Analysis, Initial Energy Audits, and Minor/Emergency Repair Estimates require an on-site technician, and do not qualify as free.

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Cleaning is Not Just For The Interior of Your Home

First American Roofing is proud to offer exterior soft wash services to homeowners in La Crosse, Wisconsin and the surrounding communities.

Microorganisms like mold and algae are actually eating and decomposing your roof and other surfaces around your property.

Give your home a new life without the risk of damage

Our “SoftWash” roof and exterior cleaning system saves you money by fully killing fungus and bacteria which is long lasting, and without using high-pressure water that can damage your building and plants. The cost of exterior cleaning depends on your specific needs, call now for a free estimate and consultation.

Power Washing vs. Pressure Washing vs. Soft Washing

When it comes to keeping your home exterior clean, you have three different options. First, there is soft washing, which is what we do here at First American. Soft washing is the safest, most eco-friendly and effective option. You won’t have to worry about any damage to your home, unlike power washing and pressure washing. Using less than 500 PSI and a cleaning application, soft washing allows for a thorough cleaning of your home without risk. 

Another option is power washing, which uses extremely high-pressure, hot water to clean homes. This can cause damage to your home because of high pressure and heat. 

The last technique is pressure washing, which doesn’t heat the water but the pressure is equally as dangerous in terms of causing unnecessary harm to your home.

What We Soft Wash

  • Roofs
  • Siding
  • Gutters
  • Decks
  • Concrete Sidewalks and driveways
  • Fences
  • And so much more!

Soft Wash Benefits

  • Effective
  • Safe
  • Bio-degradable
  • Most projects can be completed in less than a day
  • Ask about our five year roof cleaning warranty

Check out Before and Afters:

Frequently Asked Questions

Why Should I Choose Soft Washing?

Soft washing is a cleaning method for the exterior of a home or building using a specialized solution and a low-pressure sprayer that will not cause damage to the building.
We use a safe and biodegradable disinfecting solution that kills bacteria, fungus, mold, mildew, moss and more. Pressure washing - unlike soft washing - can quickly deteriorate even the toughest of surfaces, especially asphalt shingles and vinyl siding. This could result in you paying a huge bill for roofing and siding replacement, other than the cost of a simple exterior wash. Pressure washing also lacks the disinfecting and long-lasting mold preventative qualities of a soft wash.

How Often Should My Home Be Washed?

You can typically tell when a home needs cleaning by simply looking at it. If you notice a lot of dust build up around your windows and doors, or just a lot of buildup of filth around your home, then it’s time. For homes that are located in wooded areas or near lakes, soft washing will be required more often than others.

What Happens if I Don’t Clean My Home?

Because the outside of your home is exposed to the outdoors, nature and the elements are constantly affecting the exterior of your house. Mildew, mold, and algae are all attempting to eat and decompose surfaces of your home. By letting these substances fester, your home will slowly start to deteriorate. You won’t notice it immediately, but one day you’ll look up and see the damage they can cause. A soft wash will take care of these problems and keep your home looking brand new and your appeal looking sharp.

Why Should I Choose a Professional to Wash My Home?

Here at First American Roofing and Siding, we have over 12 years of experience in helping homeowners keep their houses looking great. We’ll get to the hard to reach places that can be dangerous to do on your own (i.e. the roof) so that you don’t have to risk injury. We’ll make your home look spotless once more for a fair price. That’s our promise.

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Every member of their amazing team was so professional, personal and attentive to all the details of this whole project. Each and every person I dealt with during this process was completely amazing. I am by no means an expert on any of the things they did but I was completely comfortable with everything they did. I would have them come back for any other project they could do here but I am sure there is nothing else left to do! I love my home again!

Linda Thesing

We met with Mark to determine the type of siding we wanted and appreciated his honesty and no-pressure attitude. They offered the Everlast line, which we ended up going with for its appearance and low maintenance. Zeke and his crew did a great job- high quality work and very clean. We also got the pleasure of meeting with the owner Dallas. He was honest and fair with us and had a genuine concern that the project went well.

Mark Wieser

First American Roofing and Siding came out to give us a bid on the day we called them. Coltan answered all of our questions and was very professional. They were able to schedule our house washing in a timely manner. Their work was excellent. We would recommend them to you.

Roberta Haugen

I recommend working with Paul Lentz. He is very helpful and nice. Our roof looks great. They had affordable pricing as well.

Jenna Sanchez

Thanks to everyone at First American Roofing for a job well done! They are highly professional, fair priced, promised us high quality product and workmanship, and kept that promise. We highly recommend them.

Randall Urich

Very professional from start to finish. You know exactly what they are doing and why. Cleanup is meticulous. I would definitely use them in the future but I’m not sure I can outlive the guarantee.

Richard Seeks

Dallas and crew do a great job! So glad we used them when we built our house. Everything was done to perfection and has held up through some big storms over the past 2 years

I would recommend them to anyone!

Landon Harger

I am so relieved to have found a roofing company that was professional, friendly and thorough. Not only do I have an excellent quality roof, but it was also at the fairest price. First American really has an efficient system in place! They even have an excellent vinyl washing system that made my whole yard fence like new in no time. I will trust them again with my next home.


Communication is key in our busy world, Dallas and his crew were always respectful of our time and getting back to us to let us know what was happening. First American helped us not only choose the products that were best for us and fit our budget, but they also worked along with our insurance company (thank you Josh) as this was a weather-related claim. We had a few unforeseen issues, they worked through it with us and the end result is we now have a beautiful home and we are excited about the end product!

Wendy Jiracek Pertzsch

Recently had my 1980 leaking “skylights” replaced by first American roofing and siding. I was extremely impressed!! The estimate process was very professional and effortless with all the products they had to choose from. Expert advice on which application would fit my project the best with knowledge and experience to back it up. The crews were prompt, clean and respectful of the property, not under construction as well !! I could not be more satisfied!

Kevin Olson

First American does a great job! Recently had them out to look at one of our windows that was leaking cold air into the house. They fixed the problem right away and now no more cold air! The quick response was greatly appreciated with the recent weather we have been having! Thank you Mike for getting your service guys out here right away!

Kathy Koehn Leis

First American Roofing and Siding provided great service from beginning to end. The GAF shingle quality is outstanding and we felt comfortable knowing our investment was a wise one. We were so confident in their workmanship that we recommended them to our son’s family for their new roof. For us, it wasn’t just about our house it was about our home.

Dianne Volden

I have to say I was incredibly impressed with the team First American sent out to remove our ice dams. From the time the men arrived to the time they left, I saw hard work, professionalism and honesty. These are definitely qualities I look for in a company who is to be working on my home. I will definitely think about using First American again should I need any future work done!

Damian Stanton

Was very impressed. Known damage to the roof sheathing was replaced, rotted soffit replaced. Workers did a good job cleaning up and respecting property. Supervisor came the next day and only found a handful of debris they missed.

Larry Messerly

So glad we found First American for our siding needs. The crew was extremely professional and detailed. Site was always clean and picked up after each day. They encountered a couple issues on our home upon tear off and resolved them nicely before putting on new siding. Would highly recommend!

Becky Hamit

I called 4 different roofers to replace a broken roof vent. First American was very responsive and got the job done quickly. I am very happy with your service.

Denise Payne – La Crosse, MN

I love this company. They do great work and I really enjoyed working with Dallas Werner. I highly recommend First American Roofing and Siding They are timely, neat, professional and do excellent work. I would highly recommend them for your roofing and siding needs. I absolutely love my new roof and am fortunate to have found them to replace my roof.

Roger Burrows

Mark came to our house and was very knowledgeable when explaining the issues for our roof and what they would offer. He offered 3 different options and took the time to explain everything to us so we understood what was going to happen. The project only took 2 days and the roofing team even worked while it was raining to make sure the roof got completed.  Everyone that I interacted with including Mark, Andrew, Scott and Ruben’s team were very professional and we will be going back for additional house projects.

Bree Bushman-Lee

We had the pleasure of working with First American Roofing in the summer of 2018 to replace our roof. They answered all of our questions and were very detailed orientated. After the job was complete, they came back to visit with us and make sure that we were satisfied with the materials used and the finished product. We would absolutely use them for future projects and have recommended them to friends and family.

Mary Blaschke