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Coulee Region Insulation Services


Your First and Only Choice for Insulation Services in the La Crosse, Wisconsin area. We Make Insulation Simple With 5-Star Service and Ultra-Fast Turnaround Time.

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    *Roof Repair Analysis, Initial Energy Audits, and Minor/Emergency Repair Estimates require an on-site technician, and do not qualify as free.

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We know that finding a trustworthy contractor can be difficult. During an already stressful situation, the last thing you need is to work with an unreliable insulation contractor. We've been delivering 5-star insulation services to the La Crosse area for decades, and we look forward to exceeding your expectations with top-notch insulation solutions.

First American did all they said they would do. They were always available to address any concern. I would recommend 1st American roofing as trustworthy company to do business with.

Rob Lenox

Every member of their amazing team was so professional, personal and attentive to all the details of this whole project. Each and every person I dealt with during this process was completely amazing. I am by no means an expert on any of the things they did but I was completely comfortable with everything they did. I would have them come back for any other project they could do here but I am sure there is nothing else left to do! I love my home again!

Linda Thesing

We met with Mark to determine the type of siding we wanted and appreciated his honesty and no-pressure attitude. They offered the Everlast line, which we ended up going with for its appearance and low maintenance. Zeke and his crew did a great job- high quality work and very clean. We also got the pleasure of meeting with the owner Dallas. He was honest and fair with us and had a genuine concern that the project went well.

Mark Wieser

First American Roofing and Siding came out to give us a bid on the day we called them. Coltan answered all of our questions and was very professional. They were able to schedule our house washing in a timely manner. Their work was excellent. We would recommend them to you.

Roberta Haugen

I recommend working with Paul Lentz. He is very helpful and nice. Our roof looks great. They had affordable pricing as well.

Jenna Sanchez

Thanks to everyone at First American Roofing for a job well done! They are highly professional, fair priced, promised us high quality product and workmanship, and kept that promise. We highly recommend them.

Randall Urich

Very professional from start to finish. You know exactly what they are doing and why. Cleanup is meticulous. I would definitely use them in the future but I’m not sure I can outlive the guarantee.

Richard Seeks

Dallas and crew do a great job! So glad we used them when we built our house. Everything was done to perfection and has held up through some big storms over the past 2 years

I would recommend them to anyone!

Landon Harger

I am so relieved to have found a roofing company that was professional, friendly and thorough. Not only do I have an excellent quality roof, but it was also at the fairest price. First American really has an efficient system in place! They even have an excellent vinyl washing system that made my whole yard fence like new in no time. I will trust them again with my next home.


Communication is key in our busy world, Dallas and his crew were always respectful of our time and getting back to us to let us know what was happening. First American helped us not only choose the products that were best for us and fit our budget, but they also worked along with our insurance company (thank you Josh) as this was a weather-related claim. We had a few unforeseen issues, they worked through it with us and the end result is we now have a beautiful home and we are excited about the end product!

Wendy Jiracek Pertzsch

Recently had my 1980 leaking “skylights” replaced by first American roofing and siding. I was extremely impressed!! The estimate process was very professional and effortless with all the products they had to choose from. Expert advice on which application would fit my project the best with knowledge and experience to back it up. The crews were prompt, clean and respectful of the property, not under construction as well !! I could not be more satisfied!

Kevin Olson

First American does a great job! Recently had them out to look at one of our windows that was leaking cold air into the house. They fixed the problem right away and now no more cold air! The quick response was greatly appreciated with the recent weather we have been having! Thank you Mike for getting your service guys out here right away!

Kathy Koehn Leis

First American Roofing and Siding provided great service from beginning to end. The GAF shingle quality is outstanding and we felt comfortable knowing our investment was a wise one. We were so confident in their workmanship that we recommended them to our son’s family for their new roof. For us, it wasn’t just about our house it was about our home.

Dianne Volden

I have to say I was incredibly impressed with the team First American sent out to remove our ice dams. From the time the men arrived to the time they left, I saw hard work, professionalism and honesty. These are definitely qualities I look for in a company who is to be working on my home. I will definitely think about using First American again should I need any future work done!

Damian Stanton

Was very impressed. Known damage to the roof sheathing was replaced, rotted soffit replaced. Workers did a good job cleaning up and respecting property. Supervisor came the next day and only found a handful of debris they missed.

Larry Messerly

So glad we found First American for our siding needs. The crew was extremely professional and detailed. Site was always clean and picked up after each day. They encountered a couple issues on our home upon tear off and resolved them nicely before putting on new siding. Would highly recommend!

Becky Hamit

I called 4 different roofers to replace a broken roof vent. First American was very responsive and got the job done quickly. I am very happy with your service.

Denise Payne – La Crosse, MN

I love this company. They do great work and I really enjoyed working with Dallas Werner. I highly recommend First American Roofing and Siding They are timely, neat, professional and do excellent work. I would highly recommend them for your roofing and siding needs. I absolutely love my new roof and am fortunate to have found them to replace my roof.

Roger Burrows

Mark came to our house and was very knowledgeable when explaining the issues for our roof and what they would offer. He offered 3 different options and took the time to explain everything to us so we understood what was going to happen. The project only took 2 days and the roofing team even worked while it was raining to make sure the roof got completed.  Everyone that I interacted with including Mark, Andrew, Scott and Ruben’s team were very professional and we will be going back for additional house projects.

Bree Bushman-Lee

We had the pleasure of working with First American Roofing in the summer of 2018 to replace our roof. They answered all of our questions and were very detailed orientated. After the job was complete, they came back to visit with us and make sure that we were satisfied with the materials used and the finished product. We would absolutely use them for future projects and have recommended them to friends and family.

Mary Blaschke


9 out of 10 homes are under insulated. Feel confident that the insulation work will be done right the first time with First American Roofing and Siding. With detailed performance testing, honest proposals, and outstanding workmanship, you can count on the First American team to take the worry off your plate every step of the way. Our friendly team is eager to lend a helping hand on insulation services of any size and scope.

Our Services


Encapsulating your crawl space has a big impact on indoor air quality and reduces the chance of moisture-related issues inside your home. You will also experience reduced energy bills and increased interior comfort.


Box sills are often the least insulated part of a home. Fiberglass batts are commonly used to save on cost, however, this can trap moisture, leading to mold growth. The best solution is to replace the fiberglass batts with 2-part closed-cell foam.


Air sealing is becoming more popular because of the insulation benefits it has, and has even become required by code in some areas. Before we insulate an attic, we make sure that it’s properly air sealed.


We use high-quality cellulose insulation for every installation. Cellulose insulation has a better r-value than fiberglass, and resists rodents and bugs.


Re-insulating your exterior walls can help you save money on heating and cooling bills. If you’ve noticed that your walls feel cool or damp, then you should have the insulation checked.


Spray foam insulation is up to 24 times more resistant to air infiltration and creates an excellent barrier against the elements. We use spray foam where there are space constraints and a high r-value per inch is needed.


Our hardworking team believes that it’s not just enough to show up and fix your insulation We know that you deserve a customer experience that makes you feel confident. That’s why you’ll always get top-tier communication, on-time & on-budget service, and the best materials. With hundreds of 5-star reviews, you can trust that we deliver on our promises.

First American will perform a Blower Door Test, Infrared Scan, Combustion Safety Test to create an Evaluation Report.
Step 2: Review Your First American Proposal
First American Roofing and Siding will provide a free estimate based on the energy audit report.
Step 3: Have Your Home Professionally Insulated
This process typically consists multiple parts. Those may include: Removing moldy or rodent infested insulation, Air Sealing penetrations in the attic, properly sealing recessed lights, re-insulating attic with cellulose insulation, installing better exhausting bath fans, installing smart switches on bath fans to aid in whole home fresh air exchange, properly venting bath and kitchen fans, and replacing moldy/ineffective fiberglass in basement sill boxes with 3-part closed cell spray foam.
Step 4: Verify Results With Your Post Test
Your post test will re-test the house to verify the improvement in energy efficiency.
Step 5: Get Your Incentives and Rebates
Receive Focus on Energy rebates, and rebates from your energy utility. Most customers average between $1,700 and $2,200 in rebates. First American files all the required paperwork, making it a simple process for you.
Step 6: Enjoy the added comfort and efficiency of your home indefinitely.
To learn more about improving your home's comfort and efficiency contact First American today!


The best way to avoid working with unreliable contractors is to hire a verified local team. Our crew has been serving Coulee Region homeowners just like you since 2005. We know the unique weather, landscape, and personality of La Crosse like the back of our hands. When you choose First American, you have a contracting partner for life!

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