#1 Wisconsin Roofing Company

YOUR FIRST AND ONLY CHOICE FOR ROOFING, SIDING, & INSULATION

First American Roofing is committed to the principles of honesty, integrity, and professionalism in everything we do. Our goal is to treat you just as we would want to be treated, every step of the way.

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Fully Licensed, Insured, and Bonded
Locally & Veteran Owned Since 2005
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OUR FAMILY BUSINESS HAS BEEN SERVING THE COULEE REGION SINCE 2005
Whether it’s roofing or siding, windows, doors, skylights, roof snow/ice dam removal, storm damage, or home insulation, First American Roofing is your partner in making your home more beautiful, because your house is more than just a house, it's your home.
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Peter Peterson

First American Roofing was very professional from start to finish. When my insurance company didn’t want to admit my roof had hail damage, they stepped in and did all the needed work to prove it. Thanks First American!

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Russ Kathrein

First American Roofing and its salesman, Anthony, were excellent. Anthony was on time for all appointments and communicated very well with me throughout the process. He stayed involved and even inspected the job for me taking pictures, as I was out of town during the install. They do top quality work that exceeds all standards. I highly recommend them.

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Linda Thesing

Every member of their amazing team was so professional, personal and attentive to all the details of this whole project. Each and every person I dealt with during this process was completely amazing. I am by no means an expert on any of the things they did but I was completely comfortable with everything they did. I would have them come back for any other project they could do here but I am sure there is nothing else left to do! I love my home again!

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Mark Wieser

We met with Mark to determine the type of siding we wanted and appreciated his honesty and no-pressure attitude. They offered the Everlast line, which we ended up going with for its appearance and low maintenance. Zeke and his crew did a great job- high quality work and very clean. We also got the pleasure of meeting with the owner Dallas. He was honest and fair with us and had a genuine concern that the project went well.

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Rob Lenox

First American did all they said they would do. They were always available to address any concern. I would recommend 1st American roofing as trustworthy company to do business with.

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Roberta Haugen

First American Roofing and Siding came out to give us a bid on the day we called them. Coltan answered all of our questions and was very professional. They were able to schedule our house washing in a timely manner. Their work was excellent. We would recommend them to you.

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Jenna Sanchez

I recommend working with Paul Lentz. He is very helpful and nice. Our roof looks great. They had affordable pricing as well.

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Randall Urich

Thanks to everyone at First American Roofing for a job well done! They are highly professional, fair priced, promised us high quality product and workmanship, and kept that promise. We highly recommend them.

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Richard Seeks

Very professional from start to finish. You know exactly what they are doing and why. Cleanup is meticulous. I would definitely use them in the future but I’m not sure I can outlive the guarantee.

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Michelle

I am so relieved to have found a roofing company that was professional, friendly and thorough. Not only do I have an excellent quality roof, but it was also at the fairest price. First American really has an efficient system in place! They even have an excellent vinyl washing system that made my whole yard fence like new in no time. I will trust them again with my next home.

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Damian Stanton

I have to say I was incredibly impressed with the team First American sent out to remove our ice dams. From the time the men arrived to the time they left, I saw hard work, professionalism and honesty. These are definitely qualities I look for in a company who is to be working on my home. I will definitely think about using First American again should I need any future work done!

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Larry Messerly

Was very impressed. Known damage to the roof sheathing was replaced, rotted soffit replaced. Workers did a good job cleaning up and respecting property. Supervisor came the next day and only found a handful of debris they missed.

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Becky Hamit

So glad we found First American for our siding needs. The crew was extremely professional and detailed. Site was always clean and picked up after each day. They encountered a couple issues on our home upon tear off and resolved them nicely before putting on new siding. Would highly recommend!

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Bree Bushman-Lee

Mark came to our house and was very knowledgeable when explaining the issues for our roof and what they would offer. He offered 3 different options and took the time to explain everything to us so we understood what was going to happen. The project only took 2 days and the roofing team even worked while it was raining to make sure the roof got completed.  Everyone that I interacted with including Mark, Andrew, Scott and Ruben’s team were very professional and we will be going back for additional house projects.

FULL-SERVICE ROOF REPAIRS, REPLACEMENTS, AND INSPECTIONS

We know that finding a trustworthy roofing contractor can be difficult. During an already stressful situation, the last thing you need is to get ghosted by your roofer. We’ve been delivering 5-star roofing solutions to the La Crosse area for decades, and we look forward to exceeding your expectations with top-notch roof repairs and replacements.

Our Services

Roofing

Expertly trained craftsmen and the best materials in the industry will protect your family and boost your home's integrity.

Siding

Let your home's personality shine with durable and stylish new siding. Our team works with you to bring your vision to life.

Storm Damage

If you sustain wind or hail damage on your roof or siding, we'll help you file an insurance claim and get back on your feet.

Insulation

Keep your home and wallet comfortable with energy-saving insulation solutions from our knowledgeable team.

Gutters

Keep your roofing system running smoothly with new durable gutters and "no-clog" RainDrop Gutter Guards.

Repairs

Our honest team will never push a big sale for the sake of it. If we think repairs are what's best, that's what we'll recommend!

WHY SHOULD YOU CHOOSE US TO TAKE CARE OF YOUR ROOF?

Our hardworking team believes that it’s not just enough to show up and fix your roof. We know that you deserve a customer experience that makes you feel confident. That’s why you’ll always get top-tier communication, on-time & on-budget service, and the best roofing materials. With hundreds of 5-star reviews, you can trust that we deliver on our promises.

STEP 1: CONTACT
If you notice that your roofing is in need of some upkeep or a full replacement, reach out to First American Roofing and Siding and we’ll set up a time to come and assess what needs to be done.
STEP 2: CONSULTATION
Once we assess the issues, we’ll lay out your options for you and help you find a solution that works best for your home’s needs and your budget.
STEP 3: CONSTRUCTION
Construction begins soon after and we’ll work efficiently to ensure that deadlines are met and that your roof is ready by the agreed upon date.
STEP 4: CLEANUP
We leave homes just as we found them. (Other than the new roof of course!) Our goal is to leave your property spotless before it’s all said and done.

YOUR LOCAL, COMMUNITY-FIRST ROOFING CONTRACTOR

The best way to avoid working with shady contractors is to hire a verified local team. Our crew has been serving Coulee Region homeowners just like you since 2005. We know the unique weather, landscape, and personality of La Crosse like the back of our hands. When you choose First American, you have a roofing partner for life!

ROOFING DONE RIGHT THE FIRST TIME, EVERY TIME
Stay Protected When It Matters Most