First AMerican Roofing & Siding

About First American Roofing and Siding

Honesty, Integrity, Professionalism…It's what you should expect from any business you work with, especially when it's the roof over your home or business. With over twenty years of experience in the construction industry, Doug and Gretchen Werner understood that trust in your roofing contractor was just as important as the finished product. It was this understanding that was the driving force to create a business you can trust. In 2005 First American Roofing and Siding was created to ensure that you'll find honesty, integrity, and professionalism when searching for your roofing contractor.

They drive to be the best for you, the customer, and have earned First American Roofing and Siding numerous awards and certifications including the prestigious designation of Master Elite Roofing Contractor from GAF, the nations largest roof materials manufacturer. But awards and bragging rights aside, if it's proof you need, just ask someone who's worked with First American Roofing and Siding. Chances are there's someone in your neighborhood that'll be more than happy to tell you all about it. Or click here to read what people who have worked with First American Roofing and Siding have to say about their experience.

At First American Roofing and Siding they understand the importance of community and maintaining neighborly relationships, and it shows in every job they've done. As a local, independently owned company, the team at First American Roofing and Siding cares about what goes on your roof just as much as they do about the people living or working under it. So when you THINK roofing, THINK FIRST, First American Roofing and Siding.

Meet the First American Roofing and Siding Team

Doug WernerDoug Werner - Founder - 1957-2010
Doug and and his wife Gretchen built First American Roofing & Siding on the solid principles of honesty, integrity, and professionalism. Having been in the construction industry for over 20 years, they saw a desperate need in the coulee region for property owners to have a roofing contractor that they could trust.

In 2005, they devoted themselves to the pursuit of this vision. Their commitment to excellence caught the attention of the nation’s largest roof materials manufacturer, GAF, who after extensive screening awarded them the prestigious designation of Master Elite Roofing Contractor.

Gretchen Werner

Gretchen Werner - Founder/Vice President
Just as First American Roofing and Siding can help with one of your biggest investments, Gretchen Werner has helped invest in future generations of the Coulee Region as a fourth grade teacher at Northern Hills Elementary in Onalaska.

Living in Onalaska, Gretchen has instilled the values of what makes First American Roofing and Siding go above and beyond other roofers into each employee, including her son, Dallas. In her spare time she enjoys volunteering for a variety of organizations, road biking, kayaking, and spending time with her six grandchildren. 

Dallas Werner

Dallas Werner - President
Dallas is the son of Doug and Gretchen Werner, the founders of First American Roofing and Siding. At a young age, he started learning about the construction industry with his father. At 15 years old he was working with crewmembers installing roofs. By 17 he worked as the crew's foreman. During his senior year at Holmen High School, Dallas joined the Wisconsin National Guard as a Combat Engineer with the 32nd Engineer Company. After returning from basic and advanced individual training, he continued his education at Western Technical College in the marketing program.

Upon returning from his second deployment, Dallas came back to the family business, working in sales and management. When his father Doug passed away in September of 2010, Dallas stepped in to fill his shoes. Since 2010, First American Roofing and Siding continues to operate under the same values and integrity that Doug instilled in the business.

Dallas and his wife Amy live on a small hobby farm in Holmen and enjoy fishing, taking their dog Ellie for walks, and being newlyweds. 


Dianne Volden

Dianne Volden - Accountant/Bookeeper
Dianne joined the First American Roofing and Siding team in March of 2011 as the Accountant. She is an alumni of Logan High School and Western Technical College, where she earned an Associate degree in the Accounting field.

Dianne and her husband, Dan, own a home in the Medary area as well as a cabin in northern Wisconsin. She enjoys spending time at the cabin, fishing, and being outside. She has three grown children (Dana, Derek, and Darci) and six grandsons.

Ellie on couch with ballEllie - Mascot

Ellie, or Ms. Ellie as Dianne refers to her, was born on October 2nd, 2013 at Dutch Acres Labradors in Portage, WI. She is a Fox Red Labrador Retreiver and she enjoys chasing butterfies in her sleep, hunting ducks, saying hi to the daycare kids next door, and playing with her large circle of friends.  

Roofs for Troops